Newsletter 09: up and running
As promised, our new web site is finally up and running. This was the first order of business upon returning from Canada late last year. Also up and running (once again) is Petra's workshop! That’s right, the table saw has been running hot over the past few months with some very sexy projects nearing completion.
tatu makes use of our ‘Campaign Brain’ software
Our colleagues at tatu approached us at the end of last year for some assistance with the delivery of their marketing communications via email. Although we’ve not promoted our email marketing management tool (Campaign Brain) heavily, it is nonetheless a mature and sophisticated application.
Given that the principals at tatu also oversee a secondary business; brand[it], two different templates were required — one for each entity. As you can see we opted for a clean and simple design that retains the relevant brand attributes and displays well in most popular email clients (no easy task by the way).
This system enables our client to log into their account and select the relevant template and corresponding subscriber list. After content has been added via a simple and lightweight CMS (content management system), a test campaign can be sent to check for any display anomalies prior to mailing the campaign to the full subscriber list. Comprehensive reporting facilities are also available to monitor the effectiveness of any of your campaigns.
Should you wish to know more about the capabilities of Campaign Brain, please feel free to contact us for an overview of this product.
SAP: Managing the content lifecycle
Helping out our Trans-Atlantic friends at Popgun Design once again, we recently completed a multimedia presentation for one of their clients, global brand ‘SAP’.
The presentation outlined the distribution and supply-chain problems faced by content providers in a time of instant gratification and rampant illegal downloading by media-hungry consumers.
The challenge was to illustrate this complex topic as simply as possible. (Thanks to Robert Mihart and Timm’s Tunes for helping us put it together in record time.) Click the image to view the presentation online.
(You’ll need to click the play button in the top left corner to get it going.)
SA NT DataLink
studio threefiftyseven was commissioned recently by the University of South Australia to design a logo for ‘SA NT DataLink’.
This is a recent collaborative project between several state government departments, the three South Australian universities, the Northern Territory government, along with several non-government organisations. The project aims to bring together de-identified data from both private and government bodies in an effort to find statistical links that will benefit population-level health research.
The new identity is clean, distinctive and corporate — and one that will work well across different media.
Smartsoft update their marketing collateral
Longtime client Smartsoft Australia Pty Ltd (developers of leading practice management software for allied health professionals) recently decided it was time to update their marketing collateral.
In addition to their print advertisements, we also gave their software packaging and web presence a revamp.
The design has remained essentially the same, since its inception a number of years ago, but photography has been periodically updated to keep the products relevant in the marletplace.
This time around imagery was supplied by the client and integrated into all the marketing assets, along with some additional copy updates. Shown above is a 3D rendering of the software packaging.
Worldweb web site redesign
We’ve recently completed a new web site design for our colleagues at Worldweb Management Services. Although Worldweb themselves offer a complete end-to-end web development service, they felt that by using an external consultant for their own image revamp, a fresher result may be achieved.
That’s of course where we came in. Our brief was to create an information-based design that placed the focus on content rather than the site interface.
The site uses a very neutral palette and has quite a rigid structure. Not a live site as yet, it will be built in-house by Worldweb utilising their own ‘ContentONE’ content-management application.
Kustom Cycle Parts
Our brief for this online startup venture was to help our client develop a brand that clearly catered to the ‘old school’ custom motorcycle brethren, without alienating the new breed of more style-conscious bike enthusiasts.
Kustom Cycle Parts plan to sell all the cool bits and pieces you’ll need to convert that dusty old wreck out behind the chook shed into a sleek, ‘retro-stylie bobber’.
This project is still in development so we can’t link to a site just yet.
(There appears to be more than a slight resemblance to Jason in this design. Could there be a greasy, loud and obnoxious addition to the car park in the near future?)
Petra delivers the mail ... boxes
Designed and fabricated for an exhibition at the Red Poles Gallery on the Fleurieu Peninsula earlier this year, these two custom mail boxes and single bird feeder (not shown) possess a very retro look and feel.
Fabricated by hand from plywood, all three items utilise sheetmetal roofs to keep out the rain, along with hand painted finishes. Feel free to contact Petra for specs and pricing info if you're interested in purchasing one.
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